BMW - Generation Next

BMW was voted the Coolest Motor Vehicle brand by the Sunday Times Generation Next Awards 10 times in a row. The challenge and the pleasure in this brief was to make the brand relevant to a younger target market, without losing their cool.

BMW
Generation Next
BMW was voted the Coolest Motor Vehicle brand by the Sunday Times Generation Next Awards 10 times in a row. The challenge and the pleasure in this brief was to make the brand relevant to a younger target market, without losing their cool.
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